An inspiring initiative aimed at empowering youth with essential digital skills has been launched, fostering personal and professional development opportunities for young people across Europe. This ambitious project seeks to address the digital skills disparity prevalent in various regions, with focus on AI and digital marketing competencies.

According to the 2022 Digital Economy and Society Index (DESI), significant skill gaps exist in the digital landscape, especially in countries like Bulgaria and Romania, which rank 26th and 27th respectively out of the 27 EU countries. In Bulgaria, a mere 8% of individuals possess skills above the basic digital level, starkly contrasting with the EU average of 26%. Conversely, Malta and Spain are at the forefront of digital advancement, ranking 6th and 7th respectively, demonstrating impressive strides in digital technology integration and public services.

Recognizing these disparities, the new project aims to bridge the digital divide by providing youth, including those with fewer opportunities, with comprehensive training in digital marketing. 

Curriculum 

Within the project a curriculum will be developed to address the core needs of youth in the digital marketing sphere, focusing on four key themes:

1. Introduction to Digital Marketing
2. Introduction to AI Technology in Digital Marketing
3. AI Tools for Content Creation / Augmented Reality Marketing
4. Gamification in Digital Marketing

Research and training activities

As part of the project, a comprehensive research activity will be conducted to identify and analyze best practices and tools in digital marketing, with a particular focus on AI integration. This research will culminate in the development of a Virtual/Digital Handbook, serving as a valuable resource for both youth workers and young individuals.

Training sessions will be organized to equip youth workers with the necessary skills to mentor and guide young people effectively. Additionally, targeted training for youth will be provided to ensure they can use new technologies and capitalize on the opportunities presented by AI and digital marketing.

Project goals and impact

The project aligns with the missions of the participating organizations, which are dedicated to youth development, digital skills development, innovation, and social impact. By addressing the skill gaps and promoting digital and entrepreneurial competence, the project aims to create a more inclusive and skilled digital workforce.

By fostering digital literacy and empowering youth with cutting-edge skills, the project not only enhances employability but also contributes to the broader goal of digital equality across Europe.

This project is funded by the European Commission under the Erasmus+ Programme, Small-scale partnerships in youth and brings together four partner organizations:

ProXuman Digital World Foundation, Bulgaria, the Coordinator of the project focuses on digital skills development, entrepreneurship, innovation and sustainable business practices.

Passport 2 Employability International (P2 P2EINT), Malta brings extensive experience in training of trainers and educators, possessing vast resources of cross-section of teaching and learning tools.

Tomorrow Hub, Romania is committed to promoting active citizenship and fostering a better future for young people. The organization has experience in cultivating personal growth, digitalisation, innovation, sustainability, and entrepreneurship among local youth.

Inercia Digital, Spain is the most experienced partner in terms of project’s experience. The organization has Accreditation of Certificate of Compliance by AENOR and Erasmus+ Accreditation for Vocational Education and Training. It brings expertise in fostering employment opportunities and employability skills for job seekers, especially in the field of e-learning. 

For more information on the project and how to get involved, please contact your local organization.